This is the place where you can find thoughts and perspectives around marketing trends, new work and everything that flows into the daily life.
I’m not in. If I’m back before my return… – a plea for ouf-of-office notes
on 4. April 2019
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I’m sure you’ve heard or read the saying “I’m not here. When I get back before my return, please tell me to wait for me.” It’s usually printed on colorful, funny postcards, which you like to give or show to … Read More
Life Work Planning – do you know your skills?
on 3. December 2018
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No time to read? Just listen to the blogcast: From time to time everyone will ask themselves whether what they do every day is really fulfilled. Or if the skills are somewhere else and they are not yet exploited. This … Read More
Tiring of commuting and business travel? 4 tips how to get the most out of traveling
on 15. November 2018
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No time to read? Just listen to the blogcast. Commuting is always exhausting, you will say now. It takes time, costs money and often you can’t rely on getting through smoothly – whether by car or public transport. That’s … Read More
Why another article about content marketing?
on 15. November 2018
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Isn’t there enough out there? Due to it’s complexity of both content marketing and content development, all the different aspects of this strategic marketing tool need to be addressed separately. Content marketing is much more than content development – it’s … Read More
Welcome in agile Marketing – key for business success?
on 15. November 2018
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I published my first blog article about agile marketing already in 2016 – interestingly, I can see that it’s still relevant today. So, just thought to share this baseline again. This shows that companies are still on the transformation journey, … Read More
Marketing 4.0. makes a difference for agile and lean transformation
on 15. November 2018
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In old business-models, it might be still confusing when marketing talks about transformation. For a successful business 4.0. model it’s essential to involve marketing in every transformation step and further ahead enable the organization to support marketing transformation. Always starting … Read More
Cross-Channel Marketing
on 15. November 2018
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Do you already live cross-channel or still in silos? Your customers are active across all channels – online and offline. Hence it is essential to play all channels. Cross-channel marketing is todays’ marketing strategy. What does that mean for your digital … Read More
Agile management – Youngsters only or also for Oldies?
on 15. November 2018
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No time to read? Just listen to the blogcast: Working agile, overcoming traditional project and organizational hierarchies seem to be cool, especially for youngsters. Assumed freedom for independently picked tasks and self-organized implementation. No one is allowed to delegate or … Read More
Soft Skills – required only in agile work or everywhere?
on 15. November 2018
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No time to read? Just listen to the blogcast: http://one-stop-marketing.de/wp-content/uploads/2018/11/SoftSkills-ENG-FINAL.mp3 It’s often been said, especially in a digital and agile working environment, that leaders of today need specific skills. However, I wonder if soft skills should only be expected … Read More