Marketing 4.0. makes a difference for agile and lean transformation

In old business-models, it might be still confusing when marketing talks about transformation. For a successful business 4.0. model it’s essential to involve marketing in every transformation step and further ahead enable the organization to support marketing transformation.

Always starting with the question: what comes first: the hen or the egg? Customer or product? Marketing or sales? Revenue or employees? Most discussions are mainly focusing the changed customer scope, customer journey and revenue sources.

Interaction of the 6 most critical divisions determine success or failure of your transformation:

 

Following sample questions might help to determine expected transformation results.

 

Conclusions

Organizations that are open for change and willing to integrate transformed marketing can provide innovations and hence differences to the market. Marketing 4.0. is more than traditional functions, it’s rather driving new processes, perspectives and directions.

November 15th, 2018 by