Definitely, holistic marketing can support company's digital transformation. Following some of my examples:
For years, I'm living agile and lean project management. Cross-functional marketing teams (global, local, remote) can apply as best practices. Following some of my examples:
Today, after more than 20 years we're talking Digital Marketing 4.0. Following some of my projectsuccesses:
Branding works with targeted content and added value. Today, you'll find many global studies about it - however, I've implemented this since years:
Marketing can initiate innovations and does by integrating all elements in one holistic strategy. Following some of my innovations:
Holistic and integrated marketing comprises all tactics and channels - all along the customer journey. Programs are never stand-alone but are always linked to the companys' marketing strategy - and not only today as mentioned in studies. Following some examples.
Awards are very motivational for further efforts. Hence, I'm proud about the following 2 awards that I'd received for successful projects which I had created and realized with cross-functional teams.
2007: Marketing Excellence – Accenture
2000: Management Circle of Excellence for Contribution to Sales "Support Above and Beyond" - TMP Worldwide