Successful and sustainable marketing by lean and agile project management

Digital Transformation

Definitely, holistic marketing can support company's digital transformation. Following some of my examples:

  • Concept and support of digital transformation for an international consulting firm
  • Training in digital media for employees, customers, media, press relations
  • Strategic and content driven concept and launch of global eRecruiting processes
Agile Transformation

For years, I'm living agile and lean project management. Cross-functional marketing teams (global, local, remote) can apply as best practices. Following some of my examples:

  • Established and lead remote teams (min. 3 members)
  • Motivation and support of self-learning processes
  • Encouraging individual goal reflection, adaptation and extending
  • Self-organized teams in sales, account management, recruiting each initiated by marketing
Digital Marketing

Digital marketing had begun 20 years ago with the start of the Internet. Since then it has been further development - yet, having a lot of potential. Following some of my projects:

  • Global Marketing Design Lead of 7 industries
    • Training of client teams and marketing teams in digital communications and processes
    • Concept and launch of targeted (client centric marketing / account based marketing) marketing strategies and programs
    • Concept and launch of salesdriven//RFP targeted communication programs
  • Launch, training and execution of integrated, holistic social media editorial calendars
  • Creation of re-usable off- and online content
  • Integration social media across all digital communications
  • Re-launch global targeted websites

Branding doesn't need huge marketing or advertising budgets. Branding can also be generated by targeted content and added value. Following some of my successes:

  • 80% awareness increase so that premium business medium called for content
  • 100% presence increase in social media
  • Definition and launch of the terminology „Employer Branding“ in Germany (2000)
Innovation - Thinking out of the Box

Marketing can initiate innovations. My following listed knowledge each supported sales, branding, recruiting, internal communications:

  • Concept and launch of the very first “KarriereTV” on n-tv
  • Concept and roll-out of multimedia presentation integrated in live business theater for a leading banking organization in Germany
  • Concept and launch of its’ first of its’ art digital jobfair
Marketing strategies and events

Holistic and integrated marketing comprises all tactics and channels - all along the customer journey. Programs are never stand-alone but are always linked to the companys' marketing strategy. Following some examples.

  • Concept and launch of holistic, best practice marketing strategies to open new communication channels, markets and target audiences
  • Local and international events
    • CCM - Account Based
    • Product Launch
    • Exhibitions
    • Pan-european conferences with accompanying trade show
  • Re-usable cross-channel content
  • Targeted content that added real value

Awards are very motivational for further efforts. Hence, I'm proud about the following 2 awards that I'd received for successful projects which I had created and realized with cross-functional teams.

2007: Marketing Excellence – Accenture

2000: Management Circle of Excellence for Contribution to Sales "Support Above and Beyond" - TMP Worldwide